Jamming: Art and Discipline of Corporate Creativity, the
In "Jamming, " John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services.
"John Kao demonstrates how companies must overturn their current besiness models. Intellectual property expires quickly; intellectual process is the driving force that keeps ompanies alive and adaptive. Kao reveals how companies that invest in creative potential are buying their future." -- "Esther Dyson, EDventure Holdings, Inc."
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